Nodalview announces partnership with Matterport to unlock a modern online real estate experience

The strongly fragmented real estate market of which 98% of companies are micro enterprises (less than 10 FTE) is fueled by the need for buyers and sellers to find a trustworthy local and experienced professional. This is explained by real estate often representing the most significant transaction of a lifetime. This reality proves that today's consumers aren't willing to completely outsource a transaction this big and personal purely to technology, reinforcing the importance of human interaction during this process.

Like many others, the real estate industry has been shaken by the global pandemic, forcing years of digital adoption in just a couple of months. As the world began instituting stay-at-home orders, the use of virtual tours on real estate listings has boomed with a rapid adoption by consumers who wanted to search for homes in a manner that was convenient and safe for both home shoppers and homeowners. These immersive experiences have proven to be a convenient and effective way to qualify potential properties to visit, alongside traditional photography and video triggering a behavioral shift paving the way to exciting long term growth perspectives for both Nodalview and Matterport.

While virtual digital experiences are on the rise, in-person tours will always remain an important part of the traditional real estate transaction, even in the hot post-pandemic real estate market. With Nodalview's platform, agents maximize the ROI of their 3D tours by leveraging the same content multiple times in the buying or rental journey, driving innovation and efficiency to the traditional search process.

In real estate, each property has its unique selling points that often can't be translated visually. By combining high fidelity Matterport digital twins with Nodalview, agents can conduct immersive digital viewings. Nodalview's technology lets agents seamlessly invite potential buyers to remotely join video-enabled sessions and guide them through the digital twin as they would do during an in-person tour. While agents have full control of the tour, they can also let prospective buyers virtually walk around independently, replicating the typical experience of an in-person viewing for maximum impact.

Thanks to Nodalview, consumers combine the benefit of a Matterport experience with the comfort of having expert advice from an agent. This not only lets agents fully understand whether the property meets the search criteria of the buyers, but also lets the agents easily switch between listings, making the search even more convenient as agents can showcase multiple properties in their portfolio. All of this is possible without losing time in transportation, from the comfort of one's own home or office without the need for buyers and agents to be physically together to engage with property visits.

Alongside guided virtual tours, Nodalview also lets agents natively embed lead generation forms, track specific engagement and better understand how online leads are navigating their 3D digital twins. Ultimately, these unique data-driven insights help real estate agents not only sell faster and in a more effective way, but also enable fact-based reporting to sellers.