You suspected it, but now it’s confirmed. Customer reviews are the holy grail for any consumer! A person shares their experience as a customer during a real estate sale. They give a score, state their opinion, and express satisfaction or dissatisfaction with your professionalism, the quality of services (estimation, visit report, etc.), availability, follow-up, etc.
Here, expression is free, without filters or management. This is real life. Their testimony is credible. Take the prospect’s side in search of the right real estate partner: and save time! The influence of this transfer of information from one client to another is more important than advertising and boosts mandates.
Undoubtedly, customer testimonies are nothing less than digital word of mouth. Previously, we used to express our opinions over a coffee, or we would ask the pharmacist what they thought of the estate agent around the corner. Today, we share this information with as many people as possible and on any medium: google pages, google reviews, real estate platforms, or even social networks.