Don’t lose time on in-person tours with non-interested visitors
Every real estate agent has been there. Excited on your way to the property to do an in-person tour, but by the time you walk through the door, you already see the visitor isn’t interested. Yet, you still have to complete the visit although you feel like it’s a waste of time. Imagine saving all the time you spent going back and forth to your properties for these unnecessary visits.
With a guided virtual tour, you limit time wasted on these tours. Propose a guided virtual tour to anyone interested in visiting your property. Here, people get a first glimpse of the property online and can decide whether they are interested or not. With these guided virtual tours, you don’t lose time traveling back and forth to the property. This may not seem like a big waste of time, but if you take into account all the unnecessary in-person visits, it really is.
Filter your clients to sell faster and be more efficient
This new way of selling not only benefits you as a real estate agent in terms of logistics but also in terms of efficiency.
You now can filter and pre-qualify your clients so you don’t waste time on people that aren’t really interested in your property. This means you improve your selling time by only focusing your energy on clients that are able or very interested in buying your listing. This results in a more efficient and faster selling process.
By following this new process and pre-qualifying his clients, Arnaud Chevessier, real estate agent, managed to save more than 15 hours of work on one property.
An optimized funnel will lead to a higher selling price
By using the guided virtual tours as a pre-qualification tool, you end up only with those who are keen to buy the property. This way, it’s easier to create urgency and therefore increase the selling price.
You do this by inviting your high interest clients to in-person tours at the same time. Being all together, they’ll feel the urgency to propose an offer for the property and probably align on the asking price or even exceed it. You know they don’t want to miss out on this property, so use it to your advantage.
Since people know that the highest bid wins, and they’re in a pool of highly interested buyers, they'll be urged to exceed the asking price. Just by doing this, you set up the chance to boost your commission.
According to a research by TwentyCi, guided virtual tours have increased sales conversions 19.4%. On average, estate agents sold their property for 5.62% more money when a guided virtual tour was available.