Achieve a 100% selling rate

Visuals as a signboard for your real estate office

Converting your listings into sales is essential and depends entirely on the way you market your properties. You must therefore put all the chances on your side by integrating the principles of real estate marketing into your working method.

The promotion of properties has evolved considerably with the arrival of modern media channels such as Facebook, Instagram and even LinkedIn. To increase the visibility of your properties and the chances of selling them quickly, you must align your services with these new standards.

First of all, make sure you always deliver visuals of impeccable quality. Your photos, 360° panoramas, virtual tours and promotional videos must be of excellent quality. You have plenty of capturing solutions these days. An example is our Nodalview capturing application. The application allows you to use your smartphone-camera, but also offers third-party integrations such as Ricoh and Matterport.

In addition to the visual quality of your properties, the distribution of your social media ads is also essential. Every property is different and the way you promote them online should be as specific as possible. Each social media platform also has its own way of publishing. For example, you will not display your visual ads in the same way on Facebook as on Instagram. They both have different standards and people use both channels in various ways.

Building a relationship with the customer the digital way

Your customers' vision and desires have changed. They want to interact with you in the most personal way possible without feeling like they are just one of many numbers. New technologies in real estate allow this to happen.

By differentiating yourself from your competitors through innovative content like virtual tours or online live guided visits, you maximise your chances of closing deals very rapidly. Integrate some of them into your way of working and give all your stakeholders an exclusive experience.

Sébastien Tedesco strongly believes in guided virtual visits. At first you can give potential candidates a direct link to the property so they can have a quick look already via a virtual tour. Afterwards you can schedule a guided virtual tour with them to give more insights and answer their questions on the spot. Solutions such as Nodalview offer a video conferencing system integrated with the virtual tour to guide your visitors through the property.

So forget about sending numerous emails to arrange a simple meeting. It's a waste of time for both you and your buyers. From now on, you should offer easy access to your online calendar by providing available time slots.

The virtual tour is a solution that offers numerous advantages. However, there is one more benefit that is crucial to increasing sales: buyer discovery.

As you know, it is not uncommon for buyers to purchase a property that is very different from what they initially indicated. Because often they are not aware of all the possibilities available to them. As a result, they don't put the right sales plan in front of their real needs.

To help them discover more possibilities and maximise your chances of selling, the virtual tour is ideal. It allows you to present numerous properties in a record time. You can therefore take more risks by presenting properties that differ from the initial criteria.

Let's face it, converting 100% of your real estate mandates depends on the success of negotiations between sellers and buyers. Therefore it makes much more sense to share the process with your seller and be transparent about the actions you take for their listing. This enables you to involve them in the promotional phase of selling their property.


This way of working allows you to communicate with your customers in an ongoing and professional manner. Don't neglect more spontaneous communication either. For example, you can send a text message when you are doing a photo shoot of the property or to announce the number of visits planned for the week.

The growing demand for virtual visits makes sense when taking into account all the advantages it offers. As a real estate agent, you appear more professional by offering them. Besides that, you are able to work more efficiently. Decrease time waste and increase chances of sales, nothing but advantages when talking about virtual visits!