The statistics are clear: buyers are demanding virtual tours. And it’s no wonder, a good virtual tour is interactive and lets the potential buyer view the home at their own pace and according to what they’re interested in most. There are several ways to create virtual tours, take a look at our blog post that’s all about creating a virtual tour yourself.
The two types of virtual tours
So what’s the difference? The virtual visit can be done when clicking on your listing. A guided virtual tour is more personal as you have constant interaction with the visitors. When doing guided virtual tours and visitors don’t like the property, you’re also able to jump to another property.
By offering a virtual tour, potential customers will be able to navigate through the property themselves. Think of it as Google Street View, but inside a house or apartment you’re selling. This enables people to get a better understanding of the property and especially of the layout.
Guided virtual tour
This is where the best of a virtual and in-person tour come together. The guided virtual tour lets you make a house tour with potential buyers via a video call. You can guide the buyers through the property or you can give them access to navigate. As a real estate agent, you can do what you’re best at: adding the human touch.
Time is your most valuable asset
It’s only normal that some people don’t like the property in person. The problem for agents when visiting a property with people who aren’t interested is time. Your travel to the property, the tour itself, the travel back to the office. Physical visits take a lot of time so it’s important to do these with people who are genuinely interested. Virtual tours let you find potential buyers with serious interest so you can save time.
Winning with virtual tours
Offering virtual tours does two things. First, you show people why they should choose you to sell their house, as you’re equipped with the best technology. This will persuade them to go with you instead of selling themselves, or going with another real estate agent. Besides attracting customers, you also attract buyers. People looking for a house want virtual tours and you’ll increase the likelihood of selling by offering them.
If you weren’t convinced yet on how important virtual tours are, let’s take a look at the statistics:
- virtual tours increased the likelihood of a sale by 130% among 18 to 34-year-olds
- 95% of future buyers want to visit a property online before making the first visit in-person
- 63% of people who bought a home last year made an offer on a property that they hadn’t seen in person
- 54% won’t even look at a property anymore unless they can view virtual images
The importance of virtual house tours is significant. Both you and your potential buyers save time, you radiate professionalism and on top of that, it wins you both properties and buyers.