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20.09.2021

Virtual tours, real results

The statistics are clear: buyers are demanding virtual tours. And it’s no wonder, a good virtual tour is interactive and lets the potential buyer view the home at their own pace and according to what they’re interested in most. There are several ways to create virtual tours, take a look at our blog post that’s all about creating a virtual tour yourself.

The two types of virtual tours 

So what’s the difference? The virtual visit can be done when clicking on your listing. A guided virtual tour is more personal as you have constant interaction with the visitors. When doing guided virtual tours and visitors don’t like the property, you’re also able to jump to another property.

Virtual tour

By offering a virtual tour, potential customers will be able to navigate through the property themselves. Think of it as Google Street View, but inside a house or apartment you’re selling. This enables people to get a better understanding of the property and especially of the layout.

 

Guided virtual tour

This is where the best of a virtual and in-person tour come together. The guided virtual tour lets you make a house tour with potential buyers via a video call. You can guide the buyers through the property or you can give them access to navigate. As a real estate agent, you can do what you’re best at: adding the human touch.

 

Virtual visit shoot Nodalview

 

Time is your most valuable asset

It’s only normal that some people don’t like the property in person. The problem for agents when visiting a property with people who aren’t interested is time. Your travel to the property, the tour itself, the travel back to the office. Physical visits take a lot of time so it’s important to do these with people who are genuinely interested. Virtual tours let you find potential buyers with serious interest so you can save time.

 

Winning with virtual tours

Offering virtual tours does two things. First, you show people why they should choose you to sell their house, as you’re equipped with the best technology. This will persuade them to go with you instead of selling themselves, or going with another real estate agent. Besides attracting customers, you also attract buyers. People looking for a house want virtual tours and you’ll increase the likelihood of selling by offering them.

The numbers

If you weren’t convinced yet on how important virtual tours are, let’s take a look at the statistics:

 

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To wrap-up

The importance of virtual house tours is significant. Both you and your potential buyers save time, you radiate professionalism and on top of that, it wins you both properties and buyers.

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Pablo Naert

Born and raised in Ghent, I am a sports enthusiast and besides that I practice photography in my spare time.

In brief

How can you go about making virtual tours?
There are several ways to create virtual tours, some harder than others but it doesn’t have to be super complicated. We have a previous blogpost which will teach you all about creating a virtual visit yourself.
Are virtual tours worth the investment for real estate agents?

Yes. When looking at the statistics we see that there is a trend towards demand for virtual tours. This in combination with the time you and your clients will save makes virtual tours a must-have for every real estate agency or agent.

What is the biggest difference between a virtual visit and a guided virtual visit?

The virtual visit can be done when clicking on your listing. A guided virtual tour is way more personal since you are having constant interaction with the visitors. When doing guided virtual tours and visitors don’t like the property, you’re also able to jump to another property.